Noggin's logo was featured in a large amount of original shorts and animations that ran between shows on the channel.
Noggin's artists were given a lot of creative freedom for their designs, with one rule being that the toppers should always complement the Noggin face, not outshine or overpower it. The face in the logo was allowed to wink, show its teeth, and make expressions based on the theme, making it interactive and showing it as a character of itself. In the network's early years, hundreds of different "toppers" were designed for the logo, and they were used throughout Noggin's commercials and website. a beaker to reflect science, flowers to reflect springtime). The upper half of the logo featured various icons that represented a certain topic or idea that the head was "thinking of" (e.g. Until 2019, Noggin's brand was defined by its versatile character logo: the bottom half of a smiling face.
Noggin's logo spots used a wide range of styles, including live-action, stop motion, puppetry, and traditional animation. The Noggin brand was dormant from 2010 until 2015, when Nickelodeon announced that Noggin would be returning as a mobile streaming app, which launched on March 5, 2015. After Noggin introduced its daytime block for preschoolers, it was rebranded with a more consistent brand identity, with the more experimental material being confined to The N. Before the brand was overtaken by Nick Jr., Noggin's marketing team sought out "sick and twisted" independent animators to make their on-air presence look unique. Noggin started out as an experimental brand, and its on-air commercials stressed imagination and thinking through themed short films that were often surreal and abstract. Despite this, Nickelodeon and Sesame Workshop continued a co-production partnership for Noggin until 2009, when the channel closed. block began to overtake Noggin's daytime lineup as it grew, and most of the Sesame Workshop branding that had defined the network's early years was dropped. The older-skewing shows that made up Noggin's original tween and teen lineup aired exclusively during The N. daily, and the teen block (now titled "The N") ran from 6 p.m. In April 2002, the Noggin channel discarded its retro block and extended its preschool and teen blocks to last 12 hours each per day.
In its first three years, it produced several original shows: the live-action educational show A Walk in Your Shoes, the short-form puppetry series Oobi, the game show Sponk!, and the variety series Phred on Your Head Show.
The channel heavily drew from Sesame Workshop's back catalogue. Programming was divided into three distinct blocks: one for pre-teens and teens, an early morning block for younger children, and a nighttime block for "adult retro" programs.
When launched as a TV network, Noggin was primarily aimed at pre-teens and teenagers. Since its launch, the brand has expanded to include a mobile streaming app and several defunct programming blocks worldwide. The brand originated as a cable television channel and interactive website, both centered around the concepts of imagination, creativity, and education. Noggin is an entertainment brand launched on February 2, 1999, as a joint venture between Nickelodeon and Sesame Workshop.